Marketing in 2025 🍳🍞
Eggs N' Toast, Served Fresh: Marketing That Works
Proven Marketing Channels That Maximize ROI 💎
✅ Managed Google Ads
✅ Managed Meta Ads
✅ Managed TikTok Ads
✅ Managed Amazon Ads
✅ Managed USPS Direct Mail
✅ Co-Branded Email Campaign
Your audience is already engaged, you just need to meet them where they are:
📱 Scrolling
🔎 Searching
📩 Checking their inbox
Selecting the right channels turns every interaction into an opportunity to educate and engage.
Deliver real value, and your audience won’t just listen—they’ll take action. 💡
Own Your Audience, Maximize Retention 🔄
Snag a lead? Lock in a sale? Don’t pay for them twice.
Plug them into your system so you can market directly—no more paying Google or Meta every time they return. Retention is cheaper than reacquisition. Keep them close—because in 2025, attention is the new currency.
✅ Partner with brands that share your audience.
✅ Overlapping email lists = 2X the exposure without 2X the ad spend.
✅ The "2X Brand Boost"—scaling smarter, not harder.
💡 Pro Tip:
AI platforms like ChatGPT pull from pre-cutoff data (April 2023)—if your online presence existed before then, it’s already indexed.
Update regularly, launch clearly, and dominate AI-driven SEO.
Marketing Channels That Drive Scalable Growth 📡
The best marketing strategies start by choosing the right platforms. Meet your audience where they already are:
1️⃣ Google & YouTube Ads: The Power Duo
- Google Search = ready-to-buy intent.
- YouTube = builds trust before they even search.
- 🔹 Combine both for lower CPAs and stronger conversions.
2️⃣ Meta Ads: AI + Strategy = Scalable Growth
- Meta’s AI helps with automation, but the best brands go beyond:
- ✔️ Smart audience exclusions
- ✔️ Aggressive creative testing
- ✔️ First-party data for segmentation
3️⃣ TikTok Ads: Ads That Don’t Feel Like Ads
- Native, trend-driven content = higher engagement.
- 📌 If your ad feels like an ad, it’s losing.
4️⃣ Amazon PPC: Paid Ads That Boost Organic Sales
- Every PPC-driven sale improves organic rankings.
- 🏆 The goal? Market share + lower long-term ad costs.
5️⃣ USPS Direct Mail: The Digital Multiplier
- More trust, higher conversions—especially when paired with:
- ✔️ QR codes
- ✔️ Retargeting
- ✔️ Email sequences
6️⃣ Co-Branded Email: Free Exposure, Instant Credibility
- Partner with aligned brands to reach a pre-qualified audience—without extra ad spend.
💡 The Takeaway:
Scaling starts with the right mix of platforms. Get your brand in front of the right audience, at the right time, on the right channel.
Digital Ads That Drive Profit, Not Just Clicks 💰
Choosing the right channels is just step one—now, let’s talk about profitably scaling your ads.
1️⃣ Google & YouTube Ads: The Power Combo
- Retarget YouTube viewers with Google Search Ads.
- 🔁 Lower CPAs, higher conversions = compounding ROI.
2️⃣ Meta Ads: AI-Powered Growth or Budget Drain?
- AI is helpful, but human oversight = maximized ROAS.
- 🚀 Structured exclusions + first-party data = better ad spend.
- 🎨 Creative testing separates winners from wasted spend.
3️⃣ TikTok Ads: Cheap Impressions, But Do They Convert?
- Low CPMs = great, but only if your ad hooks in under 2 seconds.
- 🔥 Winning strategies:
- ✔️ Blend into native content
- ✔️ Follow viral trends
- ✔️ Optimize for watch time
4️⃣ Amazon PPC: More Than Just Ads—It’s an Organic Ranking Strategy
- ACOS optimization = long-term profitability.
- ✔️ Refine bids, prioritize high-converting keywords, reinvest in strong products.
- 📈 Every PPC-driven sale reduces reliance on paid ads.
5️⃣ Retargeting: If You’re Not Retargeting, You’re Losing Money
- 95% of visitors won’t buy on the first visit.
- 🎯 Structured retargeting ensures they return when they’re ready.
💡 The Takeaway:
Advertising isn't just about spending—it's about spending profitably. The best strategies don’t just generate clicks; they engineer predictable, scalable profit.
Direct Mail: Proven & Profitable 📭
📬 160+ million USPS addresses—reach nearly every household in the U.S.
🏆 Sears built a billion-dollar empire on mail orders.
🎯 Google & Burger King still use direct mail because physical offers convert.
But Let’s Be Real—Postage Isn’t Free
To Make Direct Mail Profitable, You Need:
✔️ The Right Mailing Strategy
- EDDM = blanket local coverage
- Targeted lists = higher response for niche offers
🎁 A Compelling Offer
- Discounts, exclusives, or VIP perks create urgency.
- A generic postcard won’t cut it.
🔗 A Digital Tie-In
- QR codes, retargeting & email follow-ups = measurable ROI.
At Eggs N’ Toast, We Don’t Send Junk Mail—We Drive Sales
Done right, direct mail isn’t just paper—it’s profit.
The Power of Email Marketing 📧
Email is the secret sauce of marketing—powerful, versatile, and, when done right, ridiculously profitable.
A strong email list is like a treasure chest, but only if you treat it right.
Spam it, and it turns into a dumpster fire. 🔥🗑️
Want Lower CPAs?
- Grow your audience organically through social media, then use email to convert and retain them.
- Why rent customers from ad platforms when you can own the relationship?
- Leverage customer reviews & content to fine-tune ad creatives and build trust before they even click.
Pro Tip:
Retarget high-intent users based on actual conversion signals—not just clicks—to maximize ROI and lower CPAs.
We can help—email [email protected] to get set up.
⚠️ Give people value, and they’ll stick around.
Give them spam, and they’ll treat your emails like a flyer on their windshield.
Influencer Marketing: Beyond Virality 🌟
Going viral is fun, but solid influencer marketing is where the real magic happens.
Why It Works:
- Influencers don’t just make content—they sell without feeling like a sales pitch.
- Some work for free products, others charge a few bucks, and top-tier names come with a price tag that’ll make your CPA sweat.
Bigger Isn’t Always Better:
- Micro-influencers (smaller but engaged audiences) often convert better than big names.
- I once teamed up with an influencer I didn’t think would move the needle—his promo code turned into a cash machine. (No upfront payment required!)
- Never judge an influencer by their follower count.
💰 For bigger plays, expect to drop a few grand or more. But hey, quality isn’t cheap.
Need Help?
Top-tier influencers often work through agents and require contracts—that’s where Eggs N' Toast comes in.
We negotiate the best terms and even bring in brand partners to make it a win-win.
Brand & Co-Branded Partnerships 🥪
Brand partnerships are the ultimate collab—like peanut butter and jelly.
When you truly understand your brand, you can seamlessly team up with others to reach new audiences while cutting acquisition costs.
The Secret Sauce:
- Overlapping customer email lists
- Shared audiences = double exposure without doubling ad spend
- Collab = efficiency. Grow together, not alone.
It’s like teaming up on a group project—except this time, everyone actually does their part, and you all get an A in sales. 🏆
Affiliate & Referral Marketing: Turn Customers Into Advocates 🔗
Why chase leads when they can come to you?
An Affiliate & Referral Program cuts acquisition costs and turns customers into brand advocates.
How It Works:
✅ Performance-Based Acquisition
- Skip big upfront ad spends—pay only for actual conversions.
- Each sale = valuable insights into what works.
✅ Organic List Growth
- Create offers people line up for.
- Affiliates spread your message naturally, boosting digital word-of-mouth.
✅ Collaboration = Efficiency
- Pooling resources lowers risk, saves money, and makes your marketing budget work harder.
🔑 Integrate affiliates into your strategy for leaner, smarter, and more profitable campaigns.
📩 Need help setting up? Our support is always 100% free—just reach out!
AI & Automation: Scale Smarter, Not Harder 🤖
AI is here to handle the boring stuff, so you can focus on strategy, creativity, and scaling.
Google’s and Meta’s AI are pretty smart—most of the time.
But let’s be real, nobody wants a robot running wild with their ad budget.
The AI Game Plan:
- AI works best when it’s fed accurate, well-tracked data.
- Give it junk data, and it’ll make junk decisions.
- Human oversight still matters—sometimes manual tools are the difference between a campaign that prints money and one that burns it. 🔥💸
Smarter Data = Smarter Automation:
- Let AI do the heavy lifting, but don’t put it on autopilot.
- AI-driven ad platforms (Google, Meta, Amazon) are powerful, but they need structured inputs to work in your favor.
🔑 The brands scaling fastest aren’t just using AI—they’re feeding it the right data and controlling the outputs.
Content & Visuals: Data-Driven Creativity 🎨
Creating eye-catching visuals has never been easier—no art degree required.
Content is digital currency, and the right investment pays off—if you test, not guess.
Tools That Work:
- Kling AI, Runway, and Pika make high-quality content accessible at scale.
- Flashy doesn’t always mean effective—test before you invest.
A/B Test Like a Scientist:
- What actually makes your audience say, “Wow!”?
- Comments and analytics never lie.
- Data-driven creative decisions = higher conversion rates.
📉 I once dropped $12,000 on a 3D video, convinced it would outperform a $200 influencer video.
Spoiler: The influencer video won every test and cost 2.5x less per conversion.
🤯💡 Lesson learned—let data lead, not assumptions.
Smart Spending: Maximize ROI 💵
Marketing isn’t just about spending—it’s about investing wisely.
Hidden costs like refunds and chargebacks sneak up like that “surprise” subscription you forgot to cancel.
The Key to Smart Spending?
- Study your numbers like they hold the meaning of life.
- ROAS, CPA, or any KPI you can replicate—track it, tweak it, and scale what’s working.
- If an ad is printing money, feed it. If it’s tanking, cut it—we’re not here to fund science experiments in Antarctica. 🧊
💡 If it’s not bringing money back, it’s just an expense.
Performance Tracking: Optimize & Scale 📈
If you’re not checking your dashboards daily, are you even running ads?
ROAS, CPA, LTV—these numbers aren’t just stats, they’re the difference between scaling and setting money on fire. 🔥💸
The Key Isn’t Always Spending More—It’s Spending Smarter.
- How do I lower my customer acquisition cost?
- The answer? Small, strategic tweaks.
🎯 High-Impact Optimizations:
- Tighter audience targeting
- Sharper creative that resonates with buyers
- Smoother landing pages for higher conversion rates
💡 Test, refine, optimize—because data doesn’t lie.
⚙️ Isolate a Single Variable:
- To get clear results, change only one element at a time.
- Test one version of ad copy against another without altering targeting or bidding strategies simultaneously.
Managed Ad Spend: Your Marketing Co-Pilot 🎯
Running ads shouldn’t feel like a gamble.
Our managed ad spend service acts as a co-pilot—guiding you toward profit, not just clicks.
How It Works:
- Click "Add Funds" in the top right, and we handle the heavy lifting.
- We craft campaigns based on your input + our expertise, ensuring every dollar is optimized.
- To avoid wasted spend, we use a double confirmation process—you approve the campaign before anything goes live.
Cost Transparency:
- The ad platform bills you directly for spend, while our service covers only management fees.
- For influencers and direct mail, invoices hit your inbox first, keeping you in full control of every dollar.
- No hidden fees, just full transparency.
Co-Branded Email: Expand Reach, Drive Sales 📬
Email remains one of the highest-ROI marketing channels.
Our co-branded email campaigns help you tap into new audiences without breaking the bank.
How It Works:
- All it takes is a $1 fund—just enough to keep spam filters in check.
- That fee covers only management costs, while your email platform (Mailchimp, SendGrid, etc.) handles the sending.
- From campaign structure to creative testing, we ensure your budget works for you, not against you.
The Takeaway:
Nothing beats turning smart marketing into lasting revenue and brand growth.
Final Thoughts & Let's Connect 💌
Wishing you success and plenty of laughs along the way. Good luck!
All the best,
Eggs N' Toast
📩 Feel free to drop a line anytime at [email protected].
Before You Go, Here’s Something to Think About…
If you stopped running paid ads tomorrow, would your business still grow?
Or are you renting attention instead of owning it?
Want to Go Deeper? 📚
Here are some handpicked reads to fuel your next big move: